How We Verify Broadcaster Data
Getting broadcast rights data wrong is worse than having no data at all. A fan who follows a bad listing misses the match. This is the process we use to make sure that does not happen.
Broadcast rights are genuinely complicated to track. The same league can be split across different services depending on the country, the matchday, whether the game is a local or national fixture, and whether the rights were sold as part of a bundle or individually. Rights also change � mid-season transfers happen, new deals get announced with short notice, and platforms occasionally lose rights before their deal officially expires.
We have been doing this since 2012. The process below is how we currently handle verification, as of our 2023 editorial restructure. It is not glamorous work, but accuracy is the only thing that makes this platform worth using.
Rights Confirmation from Primary Sources
Before a broadcaster is added to the database, we confirm the rights claim directly from a primary source � the league's official broadcast announcement, the network's own press release, or the platform's published rights page. We do not accept secondary reporting as the basis for a listing. If a sports news site reports that "ESPN has acquired rights to X," we go to ESPN's own press materials and the league's official broadcast partners page to confirm it before it goes into our system.
For major leagues � Premier League, Champions League, NFL, NBA, NHL � official broadcast partner lists are published at the start of each season and updated when deals change. We pull from those directly.
Territory-by-Territory Mapping
A rights confirmation is only useful if it specifies the territory. "DAZN has Champions League rights" is not actionable � DAZN operates differently in Germany, Spain, Italy, Japan, and Canada, and its rights portfolio is not identical across all of them. We map each broadcaster to the specific countries where their rights are confirmed, and we flag where coverage is partial or where we have incomplete data rather than guess.
This is the part of the process that takes the most time, particularly for sports with complex multi-territory deals like cricket, rugby, and motorsport. It is also the part most competitor directories get wrong, because it requires reading the actual rights agreements rather than just the headline.
Active Account Testing
Our team holds active subscriptions to the major sports streaming platforms across key markets � including FuboTV, Peacock, Paramount+, DAZN, Sky Sports, Optus Sport, and others. When we add a broadcaster to the directory, or when we receive a report that a listing may be inaccurate, someone on the team logs in and checks it against a live or recent broadcast.
This is how we catch the gap between what a platform's marketing says and what it actually delivers. A service might technically hold rights to a competition but sub-license certain fixtures to a partner platform � something that is often buried in the small print of their own broadcast page. Logging in and checking the actual schedule is the only way to find that.
Scheduled Re-Verification
Rights data goes stale. Deals expire, new ones are signed, and platforms occasionally lose rights mid-season when negotiations collapse. We re-verify every broadcaster in the directory on a rolling schedule � major platforms monthly, smaller regional services quarterly. For sports with short rights cycles or where we know a deal is approaching expiry, we increase the verification frequency in the months leading up to the renewal window.
When a rights change is announced, affected listings are updated the same day. We monitor official league and broadcaster communications for this reason � not sports news sites, which often report changes hours or days after the official announcement.
Reader Corrections
We get things wrong occasionally. A listing goes stale between re-verification cycles, a deal changes faster than we caught it, or a regional sub-licensing arrangement that was not in the official press release affects coverage in a specific country. When that happens, we want to know.
Every broadcaster listing page has a report button. Corrections submitted by readers are reviewed by a human editor � not filtered by an automated system � within 24 hours on weekdays. If the correction is confirmed, the listing is updated and the reader receives a reply. We have caught and fixed genuine data errors this way and we take it seriously.
If you have spotted something wrong, email [email protected] with the listing URL and what you found. We will look at it the same day.
What the Verified Badge Means
A broadcaster in our directory with a Verified badge has passed steps 1 through 4 above: primary source confirmation, territory mapping, active account testing, and at least one re-verification cycle since initial listing. It means a member of our team has personally confirmed that the service carries the rights it claims to carry, in the country you are viewing from, within the last 90 days.